Geeklawyer is, frankly, a bit fucked off with all the gov­ern­ment hys­te­ria about binge drink­ing. It’s just a head­line grab; gov­ern­ment mak­ing itself pub­licly busy and is noth­ing new. Any­one famil­iar with Hogarth’s Lon­don will recog­nise that heavy drink­ing is not some rad­i­cal new phe­nom­e­non or some­thing that is ‘get­ting worse’: wit­ness the First World War’s laws to stop muni­tions work­ers blow­ing them­selves up. Recent gov­ern­ment hys­te­ria and their head­line grab­bing behav­iour has pushed them to cre­ate “We must do some­thing” poli­cies and ini­tia­tives threat­en­ing those who sell alco­hol and who are become a tad para­noid as a result.

That, it seems, is the basis for the bizarre behav­iour of Waitrose.

When Geeklawyer went into his local Wait­rose to buy booze for the week­end he was, as I believe young­sters call it, “carded”: that is, the cashier had to seek super­vi­sor approval to sell cider to him. Bizarre beyond words.

Geeklawyer won’t reveal his age but it is at least a decade since any­one could have seri­ously imag­ined him to be under 18. Nonethe­less the till-monkeys were forced to go through some asi­nine, PR flunkey devised one pre­sumes, rit­ual to pro­tect Wait­rose in the event that some dimwit Gov­ern­ment min­is­ter should crit­i­cise them.

Geeklawyer decided to do the un-British thin and whinge:

“customer_service@waitrose.co.uk

28 March 2008 17:51:42

Dear sirs
I have been a reg­u­lar buyer of alco­hol in your XXX Wait­rose store for sev­eral years. In the past week or so I have been made to wait in queues while the cashier gets autho­ri­sa­tion from a super­vi­sor. Usu­ally a wait of sev­eral min­utes occurs with oth­ers in the queue being held up and look­ing dag­gers at me while a wait ensues, as well as delay­ing me pointlessly.

I am told by staff it is a new pol­icy because of under­age drinkers buy­ing alco­hol. The cashier tells me there is no dis­cre­tion and they have to do it. I am not sure if it is a local or national pol­icy but it is, if you will par­don my bad lan­guage, fuck-witted beyond belief. I am [youth­ful], and while I pride myself on look­ing some­what younger, even I don’t delude myself that I look [slightly] years younger. It is man­i­festly obvi­ously that local staff don’t think so either.

But of course new poli­cies designed to remove from staff intel­li­gent dis­cre­tion and com­mon sense, and you suck­ing up to gov­ern­ment with their head­line seek­ing “anti youth binge drink­ing” ini­tia­tives will have this effect [caus­ing delays & annoy­ance].

You really need to pause to con­sider the stu­pid­ity of this pol­icy. I shall be buy­ing my alco­hol elsewhere.

Yours sin­cerely

[Geeklawyer] “

Nat­u­rally, their pol­icy will be chang­ing any moment now.